RETHINKING THE HOW OF YOUR WITNESS

RETHINKING THE HOW OF YOUR WITNESS

A tool company that manufactures drill bits was faced with huge financial losses.  Company executives met to discuss their declining market demand. The CEO challenged them: “How can we revive the bit market?” After an embarrassing and lengthy silence, one member of the team dispelled all of the confusion.  He said, “Sir, the market isn’t for bits—it’s for holes!”

This true story illustrates a basic but often overlooked truth in business: Customers don’t actually buy products.  They are looking for the fulfillment of something that they really need or want. Put another way, there is no real market for products.  There’s only a market for what a product can do.

So, when you’re speaking to a family member, co-worker, or friend about spiritual matters, always avoid trying to sell a denomination, or a church.  People are not necessarily interested in hearing about religion, they want to hear about what it can do.  Effective testimonies highlight what Jesus can do – by sharing what He has already done – in your life.  Get to know Jesus for yourself so you can share the practical truth of what He has done for you, and what He will do for others.

Sisters and brothers, be continually blessed, and please (above all else) MAKE SURE YOU ARE READY TO MEET OUR SOON COMING KING. Maranatha!