SHARING IS PROFITABLE

SHARING IS PROFITABLE

There is an innate human tendency to feel that we somehow lose by giving.  In l988, TIME Magazine provided valuable insight on selfishness and its corollary, sharing.  Regarding the introduction of the videocassette recorder, the article said, “The company (Sony) had made a crucial mistake.  While at first Sony kept its technology mostly to itself, JVC, the Japanese inventor of the VHS format, shared its secret with numerous other firms.  As a result, the market was overwhelmed by the sheer volume of VHS machines being produced.”

The article goes on to report that Sony’s relatively selfish approach drastically undercut their market share. In fact, during the first year, Sony lost 40 percent of the market, and by 1987 controlled only 10 percent.  The author concluded that “even in a cut-throat business, sharing has its rewards.”

This constitutes a secular affirmation of the spiritual law of sowing and reaping.  Consider the following counterintuitive truth:  ‘What I kept, I had.  What I spent, I lost.  But what I gave I have.’  For according to God’s Word, “Give, and it will be given to you: good measure, pressed down, shaken together, and running over will be put into your bosom.  For with the same measure that you use, it will be measured back to you.” (Luke 6:38, NKJV)  And lest any misunderstand and misinterpret, this scripture isn’t just talking about money.

Sisters and brothers, be continually blessed, and please (above all else) MAKE SURE YOU ARE READY TO MEET OUR SOON COMING KING. Maranatha!